MVMT

team

10 students
collaboration with Austin Transit Partnership

role

UX lead
designer
developer

timeline

fall 2023
15 weeks

tools

figma
design thinking

MVMT investigates the patterns of mobility through how UT students understand and navigate their urban environment.

Background

Project Connect is a new transit plan for the city of Austin, Texas, introducing a Light Rail System and reinvigorating other transit services throughout. A significant stop along the route of the Light Rail is along Guadalupe St. on the campus of the University of Texas at Austin, providing me and my peers with the opportunity to illustrate the mobility journeys of the members of the UT community. MVMT, the project borne out of the collaborative work with Project Connect, seeks to delve into the intricate narratives of UT community members, capturing the essence of their unique journeys and perspectives. MVMT aspires to foster a deeper understanding of our collective mobility patterns, igniting conversations and inspiring innovative solutions for the future of movement within our community and beyond.

Research

We developed insights through collecting quantitative and qualitative data on student mobility experiences. Research included surveys (UT respondents only) , public transit ride-alongs, and mindmapping.

Contextual inquiries were instrumental to understanding the nuances of the complex, individual process of wayfinding.

Design Thinking

We conducted in-depth sensemaking of our data by creating a digram to represent what we envisioned as the factors and process of mobility.

Experiencing and learning about the 5 mobility factors increases knowledge, which in turn begets autonomy. Autonomy is especially pertinent to our college-age demographic, who are young adults learning to be independent, often by gaining navigational mobility.

The proportion of each factor's importance varies with the individual's needs and the mode of transit. For example, a skateboarder may prioritize the feeling of identity and community with skaters over physical comfort.

Findings

Our contextual inquiries revealed that when it comes to transit literacy, participants rely heavily on their phones (Google/Apple Maps, Transit app) to get around. We found a distinction between active and passive navigation in how confident participants were in their navigational skills.

Active navigation: Participants are more aware of their surroundings, and use physical landmarks for wayfinding.

Passive navigation: Participants are aware of a start and end point, but have difficulty understanding their location during the process.

Lack of real-world landmarks and wayfinding signage results in an over-reliance on digital maps, which dulls navigational senses.

Goals

Understand how UT students navigate

Design better transit and social experiences

Empower students to gain autonomy through mobility

Concepts

We created speculative design concepts to target UT student's biggest pain points for navigation, based on our research. Our focus is on standardizing wayfinding signage and landmarks, increasing real-time information delivery, and encouraging transit literacy education.