MVMT
team
10 students
collaboration with Austin Transit Partnership
role
UX lead
designer
developer
timeline
fall 2023
15 weeks
tools
figma
design thinking
Background
Project Connect is a new transit plan for the city of Austin, Texas, introducing a Light Rail System and reinvigorating other transit services throughout. A significant stop along the route of the Light Rail is along Guadalupe St. on the campus of the University of Texas at Austin, providing me and my peers with the opportunity to illustrate the mobility journeys of the members of the UT community. MVMT, the project borne out of the collaborative work with Project Connect, seeks to delve into the intricate narratives of UT community members, capturing the essence of their unique journeys and perspectives. MVMT aspires to foster a deeper understanding of our collective mobility patterns, igniting conversations and inspiring innovative solutions for the future of movement within our community and beyond.
Research
We developed insights through collecting quantitative and qualitative data on student mobility experiences. Research included surveys (UT respondents only) , public transit ride-alongs, and mindmapping.
Contextual inquiries were instrumental to understanding the nuances of the complex, individual process of wayfinding.
Design Thinking
We conducted in-depth sensemaking of our data by creating a digram to represent what we envisioned as the factors and process of mobility.
Experiencing and learning about the 5 mobility factors increases knowledge, which in turn begets autonomy. Autonomy is especially pertinent to our college-age demographic, who are young adults learning to be independent, often by gaining navigational mobility.
The proportion of each factor's importance varies with the individual's needs and the mode of transit. For example, a skateboarder may prioritize the feeling of identity and community with skaters over physical comfort.
Findings
Our contextual inquiries revealed that when it comes to transit literacy, participants rely heavily on their phones (Google/Apple Maps, Transit app) to get around. We found a distinction between active and passive navigation in how confident participants were in their navigational skills.
Active navigation: Participants are more aware of their surroundings, and use physical landmarks for wayfinding.
Passive navigation: Participants are aware of a start and end point, but have difficulty understanding their location during the process.
Lack of real-world landmarks and wayfinding signage results in an over-reliance on digital maps, which dulls navigational senses.
Goals
Understand how UT students navigate
Design better transit and social experiences
Empower students to gain autonomy through mobility
Concepts
We created speculative design concepts to target UT student's biggest pain points for navigation, based on our research. Our focus is on standardizing wayfinding signage and landmarks, increasing real-time information delivery, and encouraging transit literacy education.